Using our geographical presence and expertise in the Middle East, South East Asia & Africa, we work with some of the world's largest brands to help them target the emerging markets and work with some of the world's largest retailers to help them strengthen their merchandising capabilities. Under the patronage of our founder, Sunil Chopra, we have built an organization that employs 150 people globally, manages over 20,000 SKUs across categories and delivers nearly 5,000 units a day across 6 global regions.
“When I entered the business in the 90’s, the dynamics of the market were much different to today. My manager at the time told me that only one factor drives sales in this industry, the price of our products. There was no emphasis on relationships, human capital, customer service or any other “non-tangible” factor. However, over time, as sure as the sun rises at dawn, none of these companies lasted and all eventually closed doors. When the time came for me to launch my own venture, I knew that our strategy had to evolve. Since inception our mantra has focused less on pricing but more on providing the highest quality service to the customer. Whether it’s an end consumer in our retail channel or a strategic partner in our distribution channel, our aim is to provide an unparalleled level of service that simply cannot be replicated by our competitors; a service so strong that it is neither affordable nor practical for the customer to not work with us. So far, the strategy seems to be working as we have grown our operations on a global scale and work with some of the world’s largest brands and retailers. These relationships are hard-earned as we have built them over our decades of experience and strict dedication to placing our clients’ needs ahead of everything else. We are excited for what the future holds for us and look forward to fighting for our clients’ trust on a daily basis.”
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